What I am building
Businesses I am building, distinct from the client and professional work on the projects page.
These are businesses I own and run, which makes them different from the client work on my projects page. On a client project, the goals belong to someone else and my job is to serve them well. Here, every decision is mine: what we build, what we charge, who we serve, and what we do when something does not work.
Each venture below is at its own stage. Open any one of them to see what it does and where it stands today.
The trade operating system for African businesses
Building practical knowledge for Product Commercialization
Media · Creative Direction · Brand Development
The ventures
Building a product is the part most people talk about. In my experience it is rarely the part that decides whether a business survives. Pricing, delivery, customer support and the cost of serving one more customer matter just as much. Running my own ventures teaches me those lessons first hand, and that experience makes the advice I give to clients far more useful.
Huckster helps African businesses buy products from verified factories in China. Instead of leaving a business to gamble on an online listing, Huckster finds the right manufacturer, checks that it is genuine, agrees the terms, follows production and inspects the goods before they ship. It then takes care of shipping, customs and delivery, and keeps every order and document in one place.
Its first focus is electric cargo mobility: electric tricycles, batteries, charging equipment and the spare parts that keep a working fleet on the road.
The Oyiza Musa Institute exists to make product commercialization a recognised profession. Commercialization means everything it takes to move a product from an idea to happy, paying customers: research, sourcing, branding, selling, delivery and learning from feedback.
OMI teaches this through practical training, publishes research and sets professional standards. Its first featured cohort completed a three month programme in 2026, with participants from Nigeria and Ghana.
Afrocode Studios is a creative studio for media, creative direction and brand development. It creates films, images and stories for brands, and it uses AI where AI truly helps a small team create more, not simply where it looks modern. Strategy always comes first, so every piece of creative work has a clear purpose.
Owning a business changes how you think. You learn that every promise to a customer has a cost behind it, that a simple process beats a clever one, and that trust is built slowly and lost quickly. You also learn to make decisions with incomplete information, and to change course without fear when the evidence says you should.
These lessons shape everything I do for clients. When I suggest a price, a process or a product feature, it comes from having faced the same choice in my own businesses.
Each venture covers a different part of the same journey. Huckster sources and delivers products. Afrocode helps brands tell their story. OMI teaches the method behind all of it, so more people can do this work well.
Together they reflect one simple belief: a good product only creates value when it reaches the people who need it. If one of these ventures connects with what you are building, whether you run a business, invest in one or want to collaborate, I would love to hear from you.
Each venture welcomes conversations with the people it serves. A business that needs products sourced can book a service with Huckster. A brand that needs a story told well can talk to Afrocode Studios. Anyone who wants to learn the craft of commercialization can follow the work of the Oyiza Musa Institute. Every venture page has a clear way to get in touch.
If one of these ventures overlaps with what you are building, tell me about it.