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OMI Institute

Building practical knowledge for Product Commercialization

OMI, the Oyiza Musa Institute, is an education and knowledge initiative focused on practical Product Commercialization.

Flagship discipline: Product CommercializationOperating

The initiative

What is OMI?

OMI is an education and knowledge initiative created by Oyiza Musa. It focuses on practical knowledge around Product Commercialization: how a product moves from an opportunity and a piece of research, through sourcing, suppliers, trade and logistics, into a market and on to commercial execution.

The emphasis is on the work itself rather than theory about it. Participants research products, approach suppliers, price and compare, arrange payment and shipping, and follow a product through to the market it was meant for.

The discipline

Product Commercialization

I work across the process of researching, sourcing, structuring and bringing products into the market, connecting product opportunities with suppliers, procurement, logistics, distribution and commercial execution.

  1. Product Commercialization
  2. Product Research
  3. Market Research
  4. Product Sourcing
  5. Supplier Discovery
  6. Supplier Research
  7. Procurement
  8. Manufacturing Sourcing
  9. International Trade
  10. China Sourcing
  11. Logistics
  12. Shipping
  13. Distribution
  14. Market Entry
  15. Go to Market
  16. Marketing
  17. Sales
  18. Commercial Scaling

Sourcing, trade, logistics and market entry are stages of this one process, not separate trades. Product Commercialization is the umbrella they sit under.

OMI Product Commercialization

First Featured Cohort

The first group to go through practical training in Product Commercialization. Around ten people took part; the stories below are a selection of them.

First featured cohort participants

Milestone

The first OMI graduation

The first graduation of the OMI Product Commercialization programme.

The graduation pictures are filed in the cohort archive.

Institutional record

First Featured Cohort Archive

Programme documents, certificates and graduation, kept as the record of the cohort as a whole rather than of the people whose stories are told.

  • Matriculation & Program Records

    Matriculation, orientation, the programme brochure and the documents that belong to the cohort as a whole.

    2 filed

  • Certificates

    Certificates of the first featured cohort participants: a selection from the cohort, not the whole of it.

    3 filed

  • Graduation

    Celebrating the graduation of the first featured cohort.

    2 filed

Direction

Where OMI is going

To make the practical knowledge of Product Commercialization learnable, so that more people can take a product from an idea to a market.

Learn. Build. Commercialize.

OMI is building a practical learning ecosystem around Product Commercialization.