Building Products, Systems & Businesses

What I do

I plan, launch, manage and optimise paid advertising campaigns to help businesses reach relevant audiences, acquire customers and improve campaign performance.

Platforms

• Meta Ads
• Google Ads
• YouTube Ads
• TikTok Ads
• Snapchat Ads
• Taboola
• Pinterest Ads

Core work

• Paid Traffic Acquisition
• Campaign Strategy
• Audience Research
• Creative Testing
• A/B Testing
• Budget Allocation
• Campaign Optimisation
• Campaign Scaling
• Conversion Tracking
• CPA Optimisation
• ROAS Optimisation
• Performance Marketing
• Paid Media
• Marketing Analytics

What I do

I design and build websites, web applications, digital products and business tools that help businesses operate, serve customers and bring ideas to life.

What I build

• Websites
• Web Applications
• Digital Products
• Business Tools
• Internal Systems

Technologies

• HTML
• CSS
• JavaScript
• TypeScript
• React
• Next.js
• Tailwind CSS
• PHP
• Laravel
• Python
• PostgreSQL
• REST APIs

Development tools

• Git
• GitHub
• VS Code
• Antigravity

What I do

I use AI assisted development and automation to build practical tools, streamline repetitive work and improve how businesses operate.

Areas

• Artificial Intelligence
• AI assisted development
• AI Agents
• Automation
• APIs

What I do

I help businesses move from scattered ideas, processes and operations to clearer structures, documented ways of working and repeatable systems.

Areas

• Business Strategy
• Business Structure
• Business Systems
• Process Design
• Workflow Design
• Business Documentation
• SOP & Process Documentation
• Operational Structure
• Process Improvement
• Roles & Responsibilities
• Systems Thinking
• Ways of Working
• Operational Management

What I do

I work across the process of researching, sourcing, structuring and bringing products into the market, connecting product opportunities with suppliers, procurement, logistics, distribution and commercial execution.

Research & sourcing

• Product Commercialization
• Product Research
• Market Research
• Product Sourcing
• Supplier Discovery
• Supplier Research
• Procurement
• Manufacturing Sourcing

Trade & market

• International Trade
• China Sourcing
• Logistics
• Shipping
• Distribution
• Market Entry

Commercialization

• Go to Market
• Marketing
• Sales
• Commercial Scaling

Sourcing channels

• Alibaba
• 1688
• Taobao
• Alipay